Gigi new york bags12/12/2023 “It’s something we talk about in the office a lot. Take her favorite from the latest collection: a beautifully braided grandpa sweater in a cherry red that looks like the rarest of archival pieces sourced from the back of a family member’s closet. Heirloom-potential pieces are at the heart of the brand. ![]() “He was someone who really encouraged me – and made me feel more confident that I was capable to be a creative director.” “I think about him a lot in this Guest In Residence job,” she reflects. Hadid deeply appreciated Abloh’s ability to be inspired by anyone or anything. She immediately namechecks the visionary when I ask who, professionally, she has admired the most. Someone who always believed she would be a natural businesswoman was her friend, the late Virgil Abloh of Off -White and Louis Vuitton, who passed away in 2021 from a private battle with cancer. Hadid has dominated the runway since signing with IMG in 2013, when she was still a Malibu High student. “I still have to consciously step into it, like, ‘OK, you need to be a boss when you walk into this room.’” And, as the boss, she has learnt to assert her vision, while remaining collaborative. Being in charge still feels “surreal”, she says. At the helm of her own fashion brand (which boasts a small but mighty team of industry vets, such as The Row’s Sijeo Kim and stylist Gabriella Karefa-Johnson), Hadid is gaining knowledge in the nuts and bolts of fashion production. Today, she has tossed on a sunny ‘Daisy’ shade knit from Guest In Residence’s summer collection, while I pulled on a rose-pink button-down. What my wardrobe is, and why I started a company like this, is what I know well and love: it’s all about classic basics – and making those fun.”īefore our introductions are out of the way, we’re both delighted to find we’re twinning in equally vibrant hues – Hadid is a self-proclaimed lover of color. “I borrow a lot of those glamourous, amazing things that I wear I rarely get to keep them. “When I design, I don’t just think about myself as this flashy public figure that everyone sees, because that’s not what I am most of the time,” she says. ![]() This is a rule that Hadid has applied to her latest career move – her business ‘baby’ – as creative director of kaleidoscopic cashmere knitwear brand Guest In Residence. After all, Hadid is a Cali girl at heart, as well as a mom to her three-year-old daughter, Khai. There’s the high-octane glamour we see the model ooze on endless red carpets, and then there’s her own personal style, which is completely pared back by comparison. There are two sides to Gigi Hadid – at least when it comes to her wardrobe.
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